Drift: The Personal Sleep App

Many people today struggle with their sleep routine, often without understanding why. We’re seeing a growing pattern of individuals feeling constantly tired, restless, and stuck in a cycle of under-sleeping during the week and trying to catch up on weekends. One core problem is that most people don’t know their individual sleep needs or how to set a realistic sleep goal. Instead, they rely on generic advice or short-term fixes that don’t match their lifestyle. Our sleep app is designed to change that. It helps users understand their personal sleep patterns, set achievable goals, and build routines that support long-term rest and recovery—so they can wake up feeling clear, focused, and in control.